The spread increased with social media use, and the event has become increasingly popular within contemporary Chinese culture and society.ĭescription JD sales on Singles' Day These activities spread through the university and eventually made their way into wider society. One origin story is that in 1993, four male students of Nanjing University's Mingcaowuzhu (all single men) dorm discussed how they could break away from the monotony of being single and agreed that 11 November would be a day of events and celebrations in honor of being single. The most widely accepted idea is that the holiday grew out of Nanjing University's dorm culture. There are several ideas explaining the creation of the Singles' Day festival. 11 November (11/11), consisting of four 1's, was chosen as it represents four singles. Singles' Day celebrations spread to several other universities in Nanjing during the 1990s. The Singles' Day, or Bachelors' Day, originated at Nanjing University in 1993. In 2021, Alibaba and JD reached a new total Singles Day sales record of USD $139 billion.
In 2019, Alibaba said that its gross merchandise volume for the whole event came in at 268.4 billion yuan (USD $38.4 billion), an increase of 26% from the previous year. Alibaba shoppers exceeded 213.5 billion yuan ( USD $30.7 billion) in total spend during 2018 Singles Day. Rivals to Alibaba, such as JD.com hosts Singles' Day festival as well, which garnered USD $19.1 billion, bringing the Chinese total to USD $44.5 billion total sales volume in 2017. The holiday has now become the largest physical retail and online shopping day in the world.
HOLIDAY NOVEMBER 11 2015 OFFLINE
However, in 2009 Alibaba's CEO Daniel Zhang began to use the day as a 24 hour shopping holiday festival that offered online shopping discounts and offline entertainment.
Originally, the date was celebrated as a cynical response to traditional couple-centric festivals by a small group of college bachelors. Paradoxically, the holiday has become a popular date on which to celebrate relationships: more than 4,000 couples got married in Beijing on this date in 2011, far greater than the daily average of 700 marriages. The four '1's also abstractly refer to the demographic group of single people. The date, 11 November (11/11), was chosen because the numeral 1 resembles a bare stick ( Chinese: 光棍 pinyin: guānggùn), which is Chinese Internet slang for an unmarried man who does not add 'branches' to the family tree. The Singles' Day ( simplified Chinese: 光棍节 traditional Chinese: 光棍節) or Double 11 ( Chinese: 双11), originally called Bachelors' Day, is a Chinese unofficial holiday and shopping season that celebrates people who are not in relationships. An illustration for the Chinese e-commerce holiday Singles' Day
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